Internet Marketing

What is Internet Marketing?

Web Marketing is application of Internet and related innovations to achieve the company's marketing objectives.

Web Marketing is about the Internet as a distribution channel. The Internet can be used as a PLACE to promote a product and services, offer information to prospective consumers and to reach different geographical regions and specific niche markets.

CUSTOMER focused marketing is the secret for success of any organization. Focusing on client needs and wants will help an organisation to satisfy in fact to delight its clients better and efficiently. Structure close relationships and maintaining existing customers is extremely crucial because getting a new consumer is costly than keeping the existing customer.
Internet marketing is best utilized in CONJUNCTION with other marketing media. Coordination between online and offline marketing activities is very important.

Internet Marketing Tools

Online Search Engine Marketing

Since 85% of Internet internet users utilize search engines to find new sites, browse Engine marketing is important. Research reports reveal that the majority of online purchases originate from online search engine. Leading 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves account for 80% of search engine traffic.

Email Marketing

E-mail is the most popular online activity. According to the research findings 96% online users use E-mail. E-mail marketing can Web Marketing be used Web Video Marketing to drive sales, offer client service and to construct close relationships with the customers. E-mail marketing is a cost efficient Internet Marketing tool and the results can be quickly determined. We can anticipate a higher response rate around 10-- 15% from an in-house E-mail list. , if we Web Marketing are to lease an E-mail list from an outside source the reaction rates will be around 1 %.
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Affiliate Marketing

This is called the profits sharing organisation design. Affiliate marketing is one site (An Affiliate) is promoting another site (Merchant) in exchange for a commission. Due to the fact that you pay just for efficiency, affiliate marketing is run the risk of complimentary and expense reliable marketing. Affiliate marketing makes it possible for businesses to reach niche markets in a more cost effective manner.

Banner Advertising

When its present for the very first time in 1994, banner marketing was really much popular and click through rates were around 25%. At present we can't anticipate a conversion rate above 2 % from a banner marketing campaign (Click through rates 0.5% untargeted banners and for targeted banners in between 1-2%). The conversion rates are not acceptable banner advertising still considers as an effective branding tool.

Viral Marketing

This is the "e" term for word of mouth. This medium could be used to spread the word about your business amongst the target market. Viral marketing messages get 5-- 15% click through rate. 57% state word of mouth or viral marketing is their main source of info about new websites. Hotmail is one of the very first examples of Viral Marketing.

Promotion

Promotion has to do with producing awareness, developing trust and credibility. Online press release distribution plays the primary role in this.

Browse Engine marketing is essential because 85% of Internet surfers use search engines to discover brand-new websites. E-mail marketing can be used to drive sales, supply consumer service and to develop close relationships with the clients. E-mail marketing is an expense reliable Internet Marketing tool and the outcomes can be easily measured. Viral marketing messages get 5-- 15% click through rate. 57% state word of mouth or viral marketing is their primary source of information about new sites.